Fri-YAY: Japanese Beauty Products

It’s a beautiful (and hot!) Friday here in Japan. I’ve been struggling over the last few weeks with what to blog about – it seems like I have so much to share and yet writer’s block has been haunting me. So I figured for now I’ll spare you all of the details of our journey (although we did make it to Japan safely almost exactly 4 weeks ago and have been settling into our new home) and instead jump into a fun Friday series of fun things I’ve been able to see, try, or experience!

Alex and I took a trip to the Aeon Mall in American Village and I got to see Japanese beauty counters for the first time. I was surprised to see high end beauty products sold right next to what would normally be sold at a drugstore in America. I was also surprised to see that brands such as Revlon and Maybelline were much more expensive than in the States. I picked out two products to test, Makeup Revolution’s Blushing Hearts triple baked blusher in Candy Queen of Hearts, and Maybelline’s The Magnum Barbie Mascara.


I was drawn to the blush because it looked like an awesome dupe for Too Faced’s Sweethearts blush, which carries a $30 price tag. The MUR dupe was ¥1300, roughly $11.80 with today’s exchange rate. Definitely more affordable! It’s a beautifully pigmented blush with a satin sheen. The Candy Queen of Hearts shade looks like it’s an almost identical dupe for the shade Candy in the Too Faced counterpart. I’ve been using this blush almost daily for a week now with no complaints – it’s gorgeous!

I was drawn to the mascara, because, well…Barbie. The packaging is cute and I was intrigued by the fact that I hadn’t seen anything like it in the States. I have absolutely no idea what any of the packaging says, so I tried to read as many English-translated blogs as I could to figure out what the claims were! I was able to gather that it is waterproof and meant to give doll-like lashes. It had a curved brush and lash fibers to extend the length of your lashes! One of the first things I noticed about this mascara was the smell. I can’t describe it, but it’s strong. I compared the scent to my Maybelline The Falsies Black Drama mascara, and they smell the same, although the Barbie one is definitely stronger. The brush is pretty similar to the Falsies brush in the US, and I think it has a relatively wet formula. I haven’t taken many photos wearing this mascara, but you can see below in my Snapchat update that it definitely gives doll-like lashes even with one coat. 

Despite how beautiful it makes my lashes look, I have a few complaints. First of all, this mascara is beyond waterproof. In fact I think it might actually be bulletproof. After using makeup wipes, eye makeup remover, and cleanser, I still had residue on my lashes. It took so much scrubbing that it irritated my eyes. My next complaint is that if I don’t seal the final coat with another mascara, the fibers flake off into my eyes. That’s no bueno! Overall, I still think it makes my lashes look fabulous and I’ll definitely use it for special occasions! It was ¥1400 yen, so again, it was more expensive than I had anticipated. Maybelline The Falsies mascara in the States runs for about $6-7. 

Overall, I’m generally pleased with both of these goodies and it was so fun getting to explore new products! I hope to experiment with some skin care products next, so if anyone knows of some great products available in Japan, please let me know in the comments! 

Have a happy weekend!

Shelbie

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